Attendance promotion for the Buyers Market of American Craft begins one year before a show. We use an integrated plan to reach buyers in a variety of markets using multiple outlets.

Attendance promotion for the Buyers Market of American Craft begins one year before a show. We use an integrated plan to reach buyers in a variety of markets using multiple outlets:

Direct Mail Campaigns

Tens of thousands of retailers receive up to three targeted direct mailings, encouraging them to attend the Buyers Market, and emphasizing the important role designer-made works play in staying ahead of market trends like “buy local” and sustainable production.

- Co-op mailing (your postcards bundled and delivered to buyers)
- Show brochures and stickers (Free for promotional use with your buyers)
- Direct mail registration brochures

Print and Web Advertising

The Buyers Market reaches millions of readers with four-color print ads and digital banner ads featured in the largest, most credible trade publications and websites. These include Giftware News, Green Retailer, Jewish Retailer, Museum Store News, Glass Art, Ceramic News Daily, Ornament, Studio, Canadian Jeweller, Southern Jewelry News, just to name a few.

E-mail Marketing

- Dedicated e-newsletters delivered to readers of NICHE and other trade magazines
- NICHE Marketplace, re-launching soon, will promote artisans’ work directly to buyers and facilitate the follow-up so crucial to gaining orders after meeting prospects during the show
- Preferred Gallery Program: the exclusive perks of membership in this AmericanStyle program for retailers include show registration and a private luncheon

Telemarketing & Fax Broadcasts

In an increasingly digital world, it’s easy to dismiss unanticipated email. Phone calls to our buyers remain an essential part of our pre-show registration efforts. It also provides the opportunity to connect with our attendees to gather suggestions for show improvements. At least one fax broadcast is issued per show.

Public Relations & Advocacy

Year-round, our public relations department shares news about the Buyers Market and its artists to local, national and trade media. We invite web, broadcast and print media to attend and write about the show. A growing number of influential industry bloggers have added the Buyers Market to their must-cover events. Recent participation has included JCK Online, Crafthaus, City Paper, the Philadelphia Inquirer, Gifts and Decorative Accessories,, Gift Shop News, Metalsmith, New Age Retailer and many more.

Through affiliations with the nonprofit American Made Alliance and the Arts Business Institute, the Buyers Market supports advocacy, education and legislative projects that benefit the craft community.

Social Media

Show updates, industry news and special promotions to buyers and exhibitors are posted online via Facebook and Twitter. We archive our webinars and video tutorials on YouTube and Vimeo. Current exhibitors may promote their presence at the Buyers Market by adding a button to their Facebook profile or website:

Exhibitor Web Flair

Special Guests & Event Partners

The Buyers Market collaborates with organizations that share our mission of helping the American artist and small business owner. We offer meeting space and planning support to encourage these groups to hold their events in conjunction with our own. Previous guests include the World Crafts Council, Women’s Jewelry Association, Craft Retailers & Artists For Tomorrow, Society of North American Goldsmiths and Craft Emergency Relief Fund.